Fiverr cuts 250 jobs in shift to AI-first strategy: A closer look
So, Fiverr, the well-known platform connecting freelancers with clients, is making some pretty big changes. Apparently, they're laying off around 250 employees, which is about 30% of their workforce. It sounds like a tough decision, but according to CEO Micha Kaufman, it's all part of a plan to become an "AI-first company."
We've been hearing this phrase a lot lately, haven't we? "AI-first." It basically means a company is heavily investing in artificial intelligence and integrating it into every aspect of their business. It is what Duolingo wants as well. Kaufman says this move is about getting back to "startup mode" – being leaner, faster, and more focused on AI.
Now, you might be wondering, why the layoffs? Well, Fiverr has already started using AI in areas like customer support and fraud detection. The idea is that with AI handling some of the tasks, they simply don't need as many people to keep things running. Think of it like this: imagine a factory where robots automate a large part of the production line; fewer workers are needed to produce the same amount of goods.
However, there's always a human cost. It's interesting to note that just a few months ago, Kaufman was talking about how AI could help employees automate their tasks, making them more efficient. He even suggested it wouldn't make them replaceable because of their unique human skills. It seems the reality has turned out a bit differently for some of those employees. Let's not forget that AI, as advanced as it is, is a tool. It requires human oversight, development, and ethical considerations.
Regardless of the company's size, layoffs always mean more work for the remaining employees. It's a challenging situation, and it highlights the complex relationship between AI and the workforce. It's up to us, I guess, to keep an eye on how these changes unfold and ensure that the benefits of AI are shared broadly, without leaving too many people behind.
Source: Engadget