Nothing goes all-in on AI: New devices coming next year
Okay, so Nothing, the company that brought us those kinda-sorta-transparent phones, just got a massive $200 million investment. And they're saying they're going all-in on AI. Carl Pei, the big boss there, is talking about a new generation of "AI-native" devices.
What does that even mean? Well, according to Pei, they're building an "AI OS" that's supposed to give you a "hyper-personalized experience." Think of it as your phone knowing you better than you know yourself. I'm not entirely sure how I feel about that, but it definitely sounds like the future some companies are pushing.
It's still a bit of a mystery if this AI OS is built on top of Android, like their current Nothing OS. I imagine it probably is, but who knows? They're planning on putting this AI into everything – smartphones, earbuds, smartwatches, and even wilder stuff like smart glasses, electric cars, and robots. Seriously, robots!
However, it's interesting to remember that just a few months ago, Pei was saying that AI was just a tool and didn't want their OS to be labeled an "AI operating system". Now, they are completely changing their speech.. Times change, I guess.
I think one of the biggest challenges Nothing faces is that nobody really seems to know what they want from AI-powered devices yet. Even Apple hasn't really cracked that code. Plus, they've got competition from everyone, including Jony Ive (the guy who designed the iPhone) who's working on some kind of "screen-free" AI thing with OpenAI.
Nothing believes they're in a good position because they control the whole experience, from the hardware to the software. Their point is that an AI OS needs to know you really well to give you that hyper-personalized experience. It's like having a super-smart assistant that's always there for you.
So, next year, Nothing plans to drop their first AI-native devices. It will be really interesting to see if they can actually reinvent how we use technology. I'm cautiously optimistic, but I'm also ready for anything. It could be revolutionary, or it could be just another tech fad.
Source: The Verge